Paviplano

The concept was brought to life intending to portray the brand’s values - professionalism and trust. The idea was to convey expertise, without loosing approachability. The color palette intends to show contrast, emphasizing Indumex innovation in the market. Blue depicts trust, while green shows boldness. We designed custom typography for the wordmark, and chose a straight forward typeface for other applications to depict the industrial facet of the brand. 

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